United Airlines in a Social Media Crisis as Twitter blows up over (gasp!!) spandex.

United Airlines made headlines over the weekend as a gate agent refused to allow two young girls to board a flight from Denver to Minneapolis because they were “not properly clothed”.  The infraction – spandex leggings. The young girls donned other clothing and boarded the plane.  The incident was witnessed by Shannon Watts (https://twitter.com/shannonrwatts) founder of Moms Demand Action who pointed out the hypocrisy of allowing men in shorts to board while preventing girls in leggings the same right.  Twitter has blown up over this event and drawn many people and activists into the conversation as United has attempted to clarify their position on the event.  In short – the girls were not paying customers, but family of United employees flying as “pass fares” and subject to a stricter dress code than the travelling public – which is rather vaguely termed “barefoot or not properly clothed.”  Regardless of the facts of the event, United’s actions have brought numerous comments calling for boycott and alleging sexism.  To United’s credit they seem to have well defined social media crisis plan – but their position of “we’ve done nothing wrong” seems just to be making the hole bigger.