Is your business on TikTok? You need moderation- TODAY!
TikTok is growing – and if your company is using TikTok to reach potential customers or deliver a message to your community, you know about the growing need to manage the flow of comments coming into your TikTok account.
More than 85% of businesses are using video as a marketing tool. Today more businesses are realizing that they also need to be on TikTok, the hottest platform for instant visual gratification by viewers. Videos run from five to sixty seconds long, have brilliant filters, special effects, a music library, and a culture of almost anything goes – as long as it’s done well. TikTok users do not like to feel like they are being advertised to. A smart marketing strategy on TikTok will get you the leads you’re looking for while making you part of one of the most interesting and thriving communities online.
TikTok is Growing.
As of February 2022, the app has been downloaded more than 1.65 billion times with viewers opening the app more than eight times each day. The largest demographic is 18-24 years old, followed closely by 13-17 years. Clearly any place online that has that large of an audience in that age range needs to be closely moderated for the well-being of the users.
TikTok Moderation Generates Leads.
While videos and ads create interest, just like on Facebook and other platforms, there are consumer questions and customer service issues that need to be monitored. Online Moderation moderators are there to capture lead information and get it to the business, respond to inquiries, and handle the social customer service issues that inevitably arise. “Our clients have seen general questions posted on their social media posts turn into hot leads because our moderators have nurtured them and delivered them right to our clients’ inboxes.” says Mark Somol. “This doesn’t just happen. Our moderators are trained to recognize every situation, from lead generation to interventions during potential PR crises – and handle them accurately, efficiently and quickly. It’s why we’re considered the best in the business.”
How Online Moderation Can Help You.
TikTok Online Moderation Moderators:
- Answer customer and potential customer inquiries
- Handle customer support situations such as complaints
- Nurture potential leads
- Prevent bullying and social unwellness among viewers
- Prevent potential PR crisis situations
- Create the best customer experience possible by engaging with your TikTok audience
Savvy businesses now realize that advertising on TikTok and having a TikTok account to post regular content means the potential of thousands of viewers. Brand takeover ads, for example, are the first thing users see before they see any other content. Advertisers can link the ad to a landing page on their website where exclusive offers can be made.
Sponsored hashtag challenges allow businesses to sponsor a hashtag and advertise on the Discover page, again giving them the opportunity of increased engagement for their brand.
Native ads and branded lenses are also available for businesses to increase engagement and exposure for their brand.
Under every advertisement or TikTok video your business creates, there will be comments, questions and potential leads. Considering the culture of TikTok, it is important to make sure your comment section is moderated on a daily basis.
“We have seen comments on a relatively harmless business TikTok video start out fairly general, and turn into a storm of arguing and bullying.” says one of the Online Moderation TikTok moderators. “We’re there to shut down that negativity and protect the integrity and reputation of our clients, and to make sure that the purpose of their video stands out.”
The Importance of TikTok LIVE Moderation.
TikTok LIVE streams are taking off like wildfire! These sessions are amazing opportunities to connect with target audiences.
TikTok has added live-stream moderation tools to help those businesses who are recognizing the value of live streaming. So what does this moderation look like? Simply put, Online Moderation live moderators are available to be on duty during live broadcasts to manage the comments, remove trolls, and assist with customer service inquiries. TikTok LIVE allows creators to allow up to 20 moderators moderate live events. A live event may be anything from a debate, a lecture, or discussion, all the way up to celebrity interviews and concerts.
Take for example a company that may be doing a live demo on a home renovation using tools and techniques that would be of interest to consumers. During the live event trained moderators ensure unwanted comments and interactions are shut down quickly, while relevant questions are responded and potential valuable leads are nurtured and captured for the business.
A new setting in the LIVE launch screen allows hosts to turn off comments completely, avoiding all engagement, or add up to 200 words and terms into a keyword filter. One addition hosts and moderators alike will find valuable is the ability to add words to the filter while the live event is happening.
We could go on and on about this incredible platform but one thing is for certain – if your business is on TikTok you need to speak to the best team online. It’s time to talk to the team at Online Moderation about the moderation of your account.
