The Importance of Video Moderation for Your Business

Everything you need to know about Video Moderation

Did you know that 65% of consumers are visual learners?

As we begin 2018, video content is  becoming of even greater significance to businesses and their customers. In fact, “[33.33%] of activity is spent watching video,” and the numbers are predicted to increase to 80% by 2019. As a result, “the average business publishes 18 videos each month” as a means to attract customers using innovative content.

However, as the percentage of videos being both shared and viewed increases, so will the need for video moderation. How many videos have you seen recently with commenting disabled? That’s because businesses need to protect their brand, their customers, and their bottom line by moderating their comments sections against spammers and trolls. However, video moderation not only allows businesses to monitor their comments sections but also the videos themselves. The reason is that it allows businesses to find out more about the impact of their video campaigns on their customers.

This article will highlight the valuable impact video marketing can have on your business and how video moderation can help you maximize the value of your video content.

Why Is Video Content Valuable and Essential for Businesses?

Marketers have recognized the potential impact video content can have on customers that interact with their business on social sharing platforms such as Instagram, Twitter, and (especially) YouTube. For example, according to iMPACT, “over 500 million hours of video are watched on YouTube each day.” Furthermore, “social video generates 1200% more shares than text and images combined.” That’s a huge difference in reach!

Video content is valuable and essential for your business not only because customers love watching and sharing video content, but also because video is a versatile and profitable marketing tool that can:

1. Increase conversions and boost sales: According to DMB Adobe,“online shoppers who view demo videos are 1.81x more likely to purchase than non-viewers.” Video content is easily digestible, and it’s a great way to build trust with your customers.
2. Increase ROI: According to Hubspot, “51.9% of marketing professionals worldwide name video as the type of content with the best ROI.”
3. Increase Reach: Mobile usage is increasing the same way video marketing is – “90% of consumers watch videos on their mobile,” according to Wyzowl’s 2017 video marketing statistics report. By providing mobile-friendly video content, you will increase your chances of reaching a larger audience.
4. Improve Education about your product/service: According to Wyzowl, “45% of businesses who use video say they have an explainer video on their homepage. Of these businesses, 83% say their homepage explainer video is effective.” Users find explainer videos to be the most effective means of learning about new products and services.
5. Increase your search engine ranking: According to Moovly, businesses are 53x more likely to show up on the first page of Google if a video is embedded into their website. Google values video because it is an easy and quick method for customers to absorb information.

Video content is king of the online marketing environment, and it can add a lot of value to your business. However, it is important to accompany your content with video moderation to help it reach its full potential.

Why is Video Moderation Valuable and Essential for Businesses?

Video moderation will help you share highly engaging and effective video content while protecting your brand, your customers, and your profit. Moderating your videos and comments allows you to:

1. Protect your brand from trolls: It’s no secret that businesses are dealing with trolls on a daily basis. Video moderation lets you search for such commenters and deal with them responsibly and effectively. See how you can deal with Internet trolls effectively and efficiently here.
2. Protect your customers from cyberbullying:  Video moderation will help protect your customers from cyberbullying, which is something that is commonly seen in the comment sections of videos, by bringing hateful comments to your attention.
3. Protect your comment section from spam: Video moderation services automatically identify and remove spam so that your comment sections only display useful content.

As seen in the bottom-right corner, Ecko Unlimited uses YouTube analytics to track views.

1. Connect with your customers: By moderating your video’s comment section, you are opening up a direct means of communication that allows you to build relationships and therefore increase trust with your customers.
2. Increase your traffic and search engine rankings: By analyzing the impact of video content, you can create better marketing campaigns that better suit your customers’ wants and needs. These improved videos will receive a higher number of page visits, shares, likes, and comments, which will lead to Google ranking this content higher.
3. Gather meaningful customer insights: Video moderation gives business owners the ability to organize and analyze their video content in a meaningful and impactful way. For example, YouTube has its own analytical tool that highlights the number of views the video has received. Furthermore, social media moderation services provide analytical programs that gather and organize data in easily digestible formats so that you can accurately make assumptions about the impact of your video marketing efforts.

Ecko Unlimited uses Youtube analytics to find out more about their customer demographics.

Conclusion

As we begin 2018, it is important for business owners to see the potential video content can have on their company. As mentioned above, not only do viewers love watching and sharing videos, but video content is an effective, profitable, and versatile marketing tool as well.

However, with increased video content comes an increased need for video moderation, and it is crucial for business owners to recognize the positive effects it can have on their business. Not only will video moderation help businesses protect their brand, but it can also help them learn more about their customers’ wants and needs and create better video campaigns as a result.

Moderating content on all of your social media channels requires your 24/7 attention. We can help. Start your video moderation journey today by checking out Online Moderation’s Video Monitoring Services.