Social Listening
Get real business intelligence from real people.
Social Listening is about finding, tracking, and analyzing conversations around specific key words, phrases, and events. Conversations about your brand, your industry, and about your competitors. Social Listening goes beyond monitoring to listen to the tone, sentiment and subtleties of what’s being said online to extract key insights you can apply to your overall business strategy.
If you are not listening to organic conversations happening 24/7, you are missing out on tremendous amount of actionable insights and feedback from real people.
Our experts can take a look beyond the posts and raw data and analyze how people actually feel. This sentiment will help you respond appropriately to your customers and prospects in real time, and also help you shape and fine-tune your strategy in all areas of your business .
In addition, we can work to protect your brand from Rogue Social Media Accounts. Unfortunately, social media is becoming one of the largest corporate risk sources for legal and lasting reputation damage. Our team is trained to listen across the social media landscape to find counterfeit, phishing, and unauthorized accounts, so you can act.
Monitor and report on threats to your social media presence
Listen to the newest trends and connect with influencers in your space
Find language that resonates and messages receiving positive responses
Use prospect and customer interests to create more personalized, higher quality content
Determine what motivates buyers and find new ideas to impact the future
Gather real intelligence on your competition’s voice and evaluate their efforts