Social Media Insights and Reporting
Content from your social media channels is a goldmine of Information. Take advantage of the true power of social listening and social media engagement
Insights are critical to your business
Identify common issues experienced by your customers, gain insights on trends and follow how engagement evolves over time. This valuable information helps you:
- Drive marketing and business decisions
- Improve Customer Satisfaction
- Increase Profits
Social Media Reports
Wouldn’t it be great to have a front row seat into what your customers are saying:
- Discern between valuable insights and irrelevent discussion
- Define key objectives and measure progress
- Increasing importance of earned vs owned
Hot Topics
Social listening highlights the issues your customers care about most:
- Trending topics can keep your brand ahead of the competition
- Hot topics enable you to provide more interesting, relevant content
- Conversations as they happen, tip you off to major stories in time to react
Testimonials
Social proof generated through testimonials help your brand promote credibility:
- Customer testimonials are scattered through your online channels
- Testimonials can offer specific and enthusiastic feedback you can use
- Online word of mouth adds authenticity to your claims
Customer Services Opportunities
Social media monitoring can highlight opportunities to improve your social customer service:
- What are the most frequently asked questions?
- Do posts highlight consistent problems?
- Are there areas of confusion you could address more clearly?
For an example of the type of value you can drive from reporting analytics check out our blog post on Social Media Analytics: What your Followers can teach you about your Customers.
