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Top 3 Facebook Monitoring Mistakes of 2017

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By now, most businesses understand the important role social media monitoring plays in the improvement of their overall performance. As a result, many brands are using Facebook monitoring to track and analyze data in order to create and improve the customer experience. As technology advances and…

Social Media Customer Service Response Times - Are You Fast Enough

Introduction   Do you know if slow social media response time is harming your social media customer engagement?   Here’s a hint: according to Forrester Research, “77% of people say that valuing their time is the most important thing a company can do to provide them with good…
Social Media Analytics

Social Media Analytics: What your Followers can teach you about your Customers

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“80% of companies say they deliver ‘superior’ customer service,” while only “8% of people think these same companies deliver ‘superior’ customer service,” according to HelpScout.  You think you know what your customers want, but most of you don't actually know. How can you take…
Facebook Monitoring

What Facebook Monitoring can tell you about your customers

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Facebook has 2.01 billion monthly active users around the world as of Q2 2017. According to a Pew Research national survey, 79% of adult internet users have used Facebook. You can’t be on every social network, but with an average of over 1.2 billion active users per day, you better be sure…
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4 Social Media Customer Service Best Practices

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Excellent social media customer service can add value to your brand! It’s no secret that online customer service is an increasingly important component for a brand’s overall customer service. As the landscape shifts from in-person or voice to online customer service, some brand’s social media…