2023 social media moderation trends

Social Customer Service and Moderation Trends for 2023

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Consumers made a drastic change to online shopping and online engagement with brands over the past few years. As a result, companies are seeing an ever-increasing need to meet customers’ expectations for excellence in customer service with speed, availability, and efficiency more than ever. Online…
TikTok moderation

Is your business on TikTok? You need moderation- TODAY!

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TikTok is growing - and if your company is using TikTok to reach potential customers or deliver a message to your community, you know about the growing need to manage the flow of comments coming into your TikTok account.  More than 85% of businesses are using video as a marketing tool.  Today…
social media moderation process

The Importance of Process in Successful Social Media Moderation

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  With the rapidly evolving landscape of tools, suites and products being announced, not to mention the social media scandal of the month, it’s easy to lose sight of a key success factor to effectively moderate and monitor your owned and earned channels. Process.   This column will delve…

The Top Three Social Media Moderation Trends that Will Rule 2019

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As 2018 draws to a close, the trends that ran throughout the year are showing their potential for the year to come. The team at Online Moderation analyzed the tendencies we’ve seen continuing to gain momentum for 2019 and below are our top three: Online Social Customer Support From bit players to…
Social Media Customer Service

How to Boost your Social Media Customer Service

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Check out our complete best practices guide. Does your company use social media? Chances are, by now, that you do. But does your company use social media for customer service? If not, you’re leaving a lot to chance: customer satisfaction, engagement, and brand reputation.   The good news…
YouTube Video

The Importance of Video Moderation for Your Business

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Everything you need to know about Video Moderation   Did you know that 65% of consumers are visual learners? As we begin 2018, video content is  becoming of even greater significance to businesses and their customers. In fact, “[33.33%] of activity is spent watching video,” and…
woman using phone to acces Social Media

4 Social Media Customer Service Best Practices

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Excellent social media customer service can add value to your brand! It’s no secret that online customer service is an increasingly important component for a brand’s overall customer service. As the landscape shifts from in-person or voice to online customer service, some brand’s social media…
people and icons with a computer

Is lackluster monitoring killing your social media brand?

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Social media has revolutionized the consumer-brand relationship by giving both parties the power to communicate. Consumers have the power to research brands, express their opinions, and ask questions via social media platforms. Brands, on the other hand, have the power to maintain a positive reputation…
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The first 24 hours in a social media crisis are critical - is United Airlines listening?

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The first headline I saw in my newsfeed today was “Bloodied Passenger Dragged From United Flight At O'Hare Airport."  Upon reading the story in numerous international publications, I checked various social media channels to learn more about the incident.  Not surprisingly #BoycottUnited and #Flight3411…