4 Pro Tips to Build Your Brand on Social Media

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Social media has become an integral part of our daily lives. They offer a platform to connect with people, share ideas, and promote businesses. Social media has come a long way from being just a place to post updates about your life; it now offers a marketplace for businesses to engage with customers,…
2023 social media moderation trends

Social Customer Service and Moderation Trends for 2023

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Consumers made a drastic change to online shopping and online engagement with brands over the past few years. As a result, companies are seeing an ever-increasing need to meet customers’ expectations for excellence in customer service with speed, availability, and efficiency more than ever. Online…
TikTok moderation

Is your business on TikTok? You need moderation- TODAY!

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TikTok is growing - and if your company is using TikTok to reach potential customers or deliver a message to your community, you know about the growing need to manage the flow of comments coming into your TikTok account.  More than 85% of businesses are using video as a marketing tool.  Today…
social media moderation process

The Importance of Process in Successful Social Media Moderation

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  With the rapidly evolving landscape of tools, suites and products being announced, not to mention the social media scandal of the month, it’s easy to lose sight of a key success factor to effectively moderate and monitor your owned and earned channels. Process.   This column will delve…
Social Media Fails

Social Media Public Relation Fails of 2017 – How You Can Do Better in 2018

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Top social media public relation fails of 2017 (and how you can do better in 2018) Social media can be a company’s best friend, then suddenly turn into its worst nightmare, especially during a PR disaster. The following two corporations understand what I’m talking about as their major PR disasters…

Social Listening for your heart: 5 Feel-Good Stories for the Holidays

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People often believe that the only purpose of social media listening is to uncover negative customer comments and feedback so that brands can address these issues and enhance their brand image and customer experience. However, many tend to forget all the times social media listening has led to the discovery…
monitoringmistakes image

Top 3 Facebook Monitoring Mistakes of 2017

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By now, most businesses understand the important role social media monitoring plays in the improvement of their overall performance. As a result, many brands are using Facebook monitoring to track and analyze data in order to create and improve the customer experience. As technology advances and…
Social Trolls

Are Social Media Trolls Threatening Your Online Brand Reputation?

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Introduction Are Social Media Trolls Threatening Your Online Brand Reputation?   A social media troll is someone who purposely creates conflict on social media channels like Twitter, Facebook, Reddit, etc. by posting messages that are particularly controversial or inflammatory with the sole…