As 2018 draws to a close, the trends that ran throughout the year are showing their potential for the year to come. The team at Online Moderation analyzed the tendencies we’ve seen continuing to gain momentum for 2019 and below are our top three: Online Social Customer Support From bit players to some of the […]
Check out our complete best practices guide. Does your company use social media? Chances are, by now, that you do. But does your company use social media for customer service? If not, you’re leaving a lot to chance: customer satisfaction, engagement, and brand reputation. The good news is that it’s not too late. Implement […]
How many hats can one person wear? A company that doesn’t devote the resources to social listening is missing out on delivering what potential clients want most. That’s where social listening services come in. Is your company experiencing any of the following five signs? If so, it might be time to hire some help. #1: […]
Top social media public relation fails of 2017 (and how you can do better in 2018) Social media can be a company’s best friend, then suddenly turn into its worst nightmare, especially during a PR disaster. The following two corporations understand what I’m talking about as their major PR disasters were exacerbated by social media. […]
Everything you need to know about Video Moderation Did you know that 65% of consumers are visual learners? As we begin 2018, video content is becoming of even greater significance to businesses and their customers. In fact, “[33.33%] of activity is spent watching video,” and the numbers are predicted to increase to 80% by […]
People often believe that the only purpose of social media listening is to uncover negative customer comments and feedback so that brands can address these issues and enhance their brand image and customer experience. However, many tend to forget all the times social media listening has led to the discovery of the generous and altruistic […]
By now, most businesses understand the important role social media monitoring plays in the improvement of their overall performance. As a result, many brands are using Facebook monitoring to track and analyze data in order to create and improve the customer experience. As technology advances and social media monitoring tools are created and improved, businesses […]
Introduction Do you know if slow social media response time is harming your social media customer engagement? Here’s a hint: according to Forrester Research, “77% of people say that valuing their time is the most important thing a company can do to provide them with good service.” However, according to Social Media […]
Introduction Are Social Media Trolls Threatening Your Online Brand Reputation? A social media troll is someone who purposely creates conflict on social media channels like Twitter, Facebook, Reddit, etc. by posting messages that are particularly controversial or inflammatory with the sole intent of provoking an emotional response from other users. These messages are often […]
Panic, confusion, and irrational decisions are all words that come to mind when I think of a crisis. If you and your team are unsure of how to deal with a social media crisis, you can make mistakes that affect your brand’s reputation forever. How to Control a Social Media Crisis: An 8-Step Plan Follow […]
