5 Ways Social Media Monitoring can flourish branding of your product

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5 Ways Social Media Monitoring can flourish branding of your product

Social media monitoring is now a major form of business intelligence as it tracks conversation, identifies buyers, builds relationships and promotes your brand. Social media monitoring also provides valuable insight for your organization. The main purpose of social media monitoring is to acquire customer knowledge, gaining competitive advantage and monitoring influencers.

The tools of social media monitoring include:

  1. Company name: Check where your company’s name is mentioned online. Pay attention to positive and negative comments about your brand.
  2. Product brands: Social monitoring will give information of all brands within your organization.
  3. Competition: Monitor the official accounts of your competitors, key people and industry watchdogs.
  4. Customer service: Set up alerts. Tools like Google Alerts, Hootsuite and Twitter’s Advanced Search will help you pay attention to customer’s requests and concerns.
  5. Influencers: Find influencers that are relevant to your brand and pay attention to their conversations.
  6. Key people: Check conversations surrounding key people in the industry.

Customer opinion matter as they are the source of your business. According to Techopedia, “Brand monitoring is a business analytics process concerned with monitoring various channels on the web or media to gain insight about the company, its products, brand and anything explicitly connected to the business.”

There are 5 key ways, social media monitoring in tandem with an  ecommerce development company can flourish branding of your product include:

  1. Improving your marketing impact: This is done by listening to your customers, knowing who your customers are, monitoring market trends and finding influencers.

Keywords to check include your brand name, your product name, variations and misspellings, campaign names, industry specific keywords and competitor’s names.

  1. Create a customer centric product: Do this by collecting product feedback and building a better product.

Keywords to check include brand name, product launch name, competitor’s product names and product functions.

  1. Improve customer support: To improve customer support check social media channels, find at-risk customers, evaluate customer’s satisfaction and track support inquiries.

Keywords to check include product and brand name, variations and common misspellings and industry specific keywords.

  1. Increase sales: Brand monitoring can help you find sales opportunities, connect with customers and find resellers.

Keywords to check include product and brand names, industry specific keywords, competitor names, competitor alternatives or problems.

  1. Strategic decisions: brand monitoring can be used to collect facts to make strategic decisions. Strategic decision-making is achieved by monitoring brand reputation, measuring performance, improving team communication and tracking industry trends.

To enhance user experience focus on modules that is useful, usable, desirable, accessible and credible. If you want to build a strong brand SEO, an SEO agency will help you in optimizing content, improving your social network performance and networking with authorities.

To boost your brand your site must be responsive, fast, user-friendly and easy to navigate. To build your brand you have to choose the right social media platform, create meaningful social profiles, and optimize post.

As a brand you want people to connect with you.  Being relevant is key.   SEO will help you connect to your target audience.